Online dating sites giant Match Group acquires Egyptian dating startup Harmonica to expand into Muslim-majority markets

Online dating sites giant Match Group acquires Egyptian dating startup Harmonica to expand into Muslim-majority markets

Match Group, the internet giant that is dating a market limit of over $20 billion that owns various dating internet sites and apps including Tinder, OkCupid, PlentyOfFish, and Match.com has obtained Egyptian internet dating startup Harmonica, the Dallas-headquartered company announced today in a declaration to MENAbytes, without disclosing monetary information on the deal.

Started in very early 2017 by Sameh Saleh, Tamer Saleh, Shaymaa Aly & Aly Khaled, Harmonica’s app that’s carefully created for Muslims helps users find a life partner that is potential. The application, being a declaration by Match Group records, approaches mobile matchmaking with respect to regional traditions and countries.

You are able to read more information regarding the way the application works in this piece we’d written year that is last.

“Sameh founded Harmonica after witnessing their sis along with other family members try to meet prospective husbands through the arranged marriage process. He thought technology could facilitate relationships that are meaningful empower singles to meet their future life lovers, but there have been no services and products serving their community or handling more conservative social norms,” the bdsm dating bdsm-sites business explained in a declaration.

Match Group is acquiring the Egyptian startup to provide 33 nations in Asia and MENA which have a big Muslim population. Harmonica’s tiny group of 12 full-time workers (like the founders) is joining the US company within the acquisition and can evidently focus on an English app also Harmonica presently comes with A arabic-only application. Harmonica, per statement, will remain headquartered in Cairo, with Sameh Saleh continuing as CEO. It should be Match Group’s very first office in the center East.

The US business with this particular purchase are going to be dealing with different (fairly smaller) players which were wanting to re re re solve the issue of internet dating for Muslims, with YC-backed Muzmatch that recently raised $7 million Series A, being probably the most one that is prominent.

Sameh Saleh, co-founder and CEO of Harmonica, stated, “Two years ago, we founded Harmonica with your siblings, cousins, and buddies in your mind, with all the aim of assisting them look for a perfect partner. It absolutely was critical that everything we built ended up being one thing to guard them and express the values which our community cares profoundly about. It had been also essential which our moms and dads will be more comfortable with them making use of our app.”

“We’ve already facilitated a huge selection of marriages simply in Egypt and genuinely believe that with Match Group’s vast experience, you can find exciting possibilities ahead,” he included.

Mandy Ginsberg, CEO of Match Group, stated, “As we think of worldwide development and expansion, you can find huge populations of young singles — mostly across Asia additionally the Middle East — that’ll be to locate their life lovers into the not too distant future, and therefore aren’t precisely offered by Western items”

“The Harmonica group isn’t only smart and revolutionary, but has generated a extremely differentiated and product that is technologically impressive, although early-stage, certainly understands the requirements of this tradition. We think we’ve discovered great skill, with neighborhood expertise and insights that can help us further succeed in our worldwide expansion strategy,” she included.

Harmonica ended up being backed 500 Startups (it had been section of their international accelerator) and Flat6Labs Cairo.

Both the investors with this particular purchase have actually completely exited the Egyptian startup. It’s the very very very first high-profile exit for Flat6Labs, one of many earliest and leading accelerators regarding the area.

Ramez El-Serafy, CEO of Flat6Labs, commenting regarding the occasion, stated, “From time one we’ve had a lot of rely upon Harmonica’s talented group, and their truly innovative wedding matchmaking application; now, we’re delighted that Match Group is sharing exactly the same self- confidence in going ahead using this deal that is remarkable. This deal marks the very first major Flat6Labs exit with significant comes back on investment in only over a year.”

Harmonica previously this 12 months had also accompanied tech Innovation and Entrepreneurship Center’s incubation program. The startup had finished from TIEC’s incubator last thirty days.

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